Tracie Sponenberg's Work. Community. Coffee - September 22, 2026


Tracie Sponenberg LLC

September 22 2026

Welcome!

I am writing this today from home.

I blocked off my calendar today, since today is the day my book comes out!

As a first-time self-published author, I had a lot of guidance, but I don’t know exactly what I am doing. And just like I do in all aspects of my life, I kind of sidestepped convention and the way things are usually done, and did it my own way. Which is kind of quietly, with the minimal amount of self-promotion that I could get away with.

Will it work? Will anyone read it? Who knows!

What I do know is that I’m really proud of myself. This is a love letter to frontline teams that I have worked with over the years, and frontline teams everywhere. And, I think, the first book on people strategy written especially for Distribution and Manufacturing.

Because of all that’s been going on with the book, this newsletter will be really short, and very book focused.

I appreciate all of you, and especially those who read until the end!

One more thing - if you happen to be in or near Concord, NH, join us at Revelstoke Coffee tonight from 5-7 for a small book launch event.

WORK, COMMUNITY AND COFFEE

The Frontline People Strategy: A Practical Guide For Manufacturing and Distribution Leaders

I always thought that my first book would be an HR book.

After all, I spent decades practicing the art and science of people. And most of that was spent in frontline industries like Distribution and Manufacturing.

After I left my last corporate role, I read some books on writing books. A lot of the conventional wisdom was, “Turn your book into a keynote!”

But then I thought, I’ve been keynoting for years. And each keynote was really unique.

And over the last few years, each had frameworks and content I developed specifically for that audience.

I already had my book!

(Not really at all, but I had at least the topic and some frameworks!)

I mentioned above I wrote it as a love letter to frontline teams. That is 100% true. But I wrote it for the CEO who sees people as line items. As cost. People as bodies. I wrote it for the for the line leaders who were put into their roles without training. I wrote it for the HR Manager, capable of so much more than they are given.

And I wrote it for you.

You can find it everywhere books are sold online - Amazon, Barnes and Noble, Books a Million, and your local bookstore. Consider buying it through your local bookstore site. You can find it on Amazon via the link below. And, if you want to order direct, you can order with a 20% discount through my link below. If you buy and read it, let me know what you think!

Next time I’ll be back with more non-book content!

More things I'm working on!
Meet the Frontline Culture Diagnostic™! I've long used my proprietary diagnostics with my advisory clients, and I recently tailored my first one for project-based work. Read much more about this on my website!
Coming soon: a tool to help you with workforce redesign, and more tools based on my book.
Also coming soon: More ways to work with me in 2027.

Have a great week! See you soon.

Tracie

www.traciesponenberg.com
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Work. Community. Coffee

For HR pros, CEOs, and anyone interested in viewing the world of work through my lens - a career-long HR leader focusing on Distribution, Manufacturing and other Frontline companies. If you are interested in diving into actionable insights and stories that inspire organizational change and foster a thriving workplace culture, you are in the right place. Oh, and there will be some coffee too!

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