Tracie Sponenberg's Work. Community. Coffee - September 29, 2025


Tracie Sponenberg LLC

September 29, 2025

Welcome!

This newsletter is a little bit different. (And a bit longer!)

In my "Work" section I'm previewing the first of in a three-part series of articles (possibly to become a series of series of articles!)

Thanks to my friends at WorkStory for the inspiration! This first article in the series dives into the history of performance management, viewed partially through the lens of my early career. (It's a bit longer because it is intended to catch you up on the history through the mid-90s!) The next two articles will focus on the present and future.

This will be published on LinkedIn later this week, but I wanted to share it here first. Let me know what you think!

WORK

Article 1: "The Foundation Years: How Performance Management Was Born" (from my "Evolution of Performance Management Series")

Historical Period: Origins through Mid-1990s

When I wrote my graduate thesis in the 1990s, I experienced what performance management was originally designed to be: rigorous evaluation focused on growth and excellence. My professor challenged my thinking, pushed me to examine different viewpoints, and helped me produce better work. That experience became my reference point for understanding both the promise and evolution of workplace performance management.

Nearly 30 years later, I thought it was time to revisit performance management through the lens of history, with a look toward the future. Thanks to my friends at WorkStory for supporting this project. I hope you enjoy reading it as much as I enjoyed writing it!

As I like to start everything future-focused, let's begin by learning where we've been. Then we'll explore where we are and where we're going in parts two and three of this series.

The Industrial Revolution Foundation (1860s-1920s)

Performance management as we know it began during the Industrial Revolution, when work shifted from agricultural and craft-based activities to factory production. Frederick Winslow Taylor's "Scientific Management" principles in the early 1900s introduced the idea that work could be studied, measured, and optimized.

Taylor's approach made sense for the time: repetitive, standardized tasks where efficiency and consistency were everything. Workers were evaluated on how well they followed prescribed methods and met production quotas. The focus was completely on output, and "performance" meant sticking to established processes.

This industrial mindset became deeply embedded in American business. Even as work evolved, the original assumption remained: performance could be measured objectively, standardized across roles, and improved through systematic evaluation.

The Rise of Professional Management (1920s-1950s)

As organizations grew more complex, so did approaches to managing people. The human relations movement, sparked by studies at Western Electric's Hawthorne plant in the 1920s and 1930s, revealed that social factors significantly impacted productivity.

This led to the first formal performance appraisal systems in the 1940s and 1950s. Companies like General Electric pioneered structured approaches to evaluating managers and office employees, not just factory workers. The focus expanded beyond task completion to include leadership behaviors, decision-making quality, and potential for advancement.

World War II accelerated these developments. Military organizations developed sophisticated officer evaluation systems that were later adapted for civilian use. The idea of annual reviews, standardized rating scales, and documented feedback became standard practice in large organizations.

The Human Resources Professionalization (1960s-1980s)

The 1960s brought significant changes to workplace management. Civil rights legislation made documentation of employment decisions legally critical. Performance appraisals evolved from development tools into legal protection mechanisms.

Sound familiar? You may be in one of the many organizations today that still view performance this way.

During this era, companies developed elaborate rating systems, forced distribution curves (like stack ranking approaches), and detailed documentation requirements. The goal shifted from helping people grow to creating defensible records of employment decisions.

Psychological testing and competency models became popular in the 1970s and 1980s. Organizations tried to make performance evaluation more "scientific" by identifying specific behaviors and traits associated with success. This led to increasingly complex review forms and multi-dimensional rating systems.

Companies like IBM, General Electric, and McKinsey became leaders in sophisticated performance management approaches. Their systems were widely studied and copied, establishing many practices that persisted for decades. And for some, through today!

Technology's First Wave (1980s-Early 1990s)

The introduction of personal computers began changing how performance reviews were conducted. Instead of handwritten forms, managers used word processors and eventually early database systems to track employee performance.

This digitization made performance management more consistent and easier to store, but it also made the systems more rigid. Software constraints meant that evaluation categories, rating scales, and processes became more standardized across organizations.

HR systems started appearing during this period, centralizing employee data and making performance tracking more systematic. While these systems improved administrative efficiency, they also reinforced the view of performance management as a data collection exercise rather than a development conversation.

This was the world I stepped into in the mid-1990s, armed with my graduate research about what performance management could be, ready to see how it actually worked.

My Early Experience

When I started working for a Fortune 50 company in the mid-1990s, I encountered the mature version of this evolution. The performance review system had been refined over decades to serve legal and administrative needs.

One of those needs? Ranking people with numbers and ensuring they remained "professional" at all times.

I remember so clearly sitting with my boss Warren, him delivering the feedback that I was marked low on "professionalism."

Why?

My skirts were not regulation length. They were too short. And here I was, maybe 23 years old, thinking I was so "professional" wearing cute skirts from The Limited or The Weathervane and wherever I shopped at the time.

The "unprofessional" feedback I received about my appearance wasn't an aberration. It was the logical result of systems designed to document compliance with organizational norms rather than develop individual potential. The elaborate forms, numerical ratings, and formal processes all made perfect sense within the historical context of performance management's evolution.

I don't think the system was intentionally harmful, but it had evolved far from its original developmental purpose. The scientific management principles that made sense for factory work had been applied to all work without adaptation for different contexts.

What This Era Taught Us

Looking back, though, that era did establish some principles worth keeping. Structure matters—random, inconsistent feedback is less helpful than systematic approaches to evaluation and development, though those approaches have evolved dramatically over time. (Much more on that later!)

Documentation serves important purposes too. While it became overemphasized, the ability to track performance patterns and decisions has value for both individuals and organizations. And when you're using evaluation criteria, standardization enables fairness. When everyone is evaluated using similar criteria and processes, it reduces bias and creates more equitable treatment.

Perhaps most importantly, the idea that organizations should actively help people grow was a significant advancement from purely transactional employment relationships. Professional development requires intentional support.

The challenge, as I learned during my early career, was that these principles had been implemented in ways that served organizational risk management more than individual development. The foundation was solid, but it needed to evolve.

Setting the Stage for Change

By the mid- to late-1990s, cracks in traditional performance management were becoming visible. Knowledge work was increasing, organizational hierarchies were flattening, and employees were becoming more mobile between companies. The industrial-era assumptions underlying performance management were increasingly misaligned with how work actually happened.

This created the conditions for the next phase of evolution: the technology-enabled transformation of the late 1990s and early 2000s, when organizations would begin experimenting with new approaches to supporting employee performance and development.

The bottom line: Performance management's foundation years established important principles around systematic evaluation and development, but the implementation evolved to serve administrative needs more than human potential. Understanding this history helps us build on the solid foundations while adapting for modern work en

COMMUNITY

That article was long, so I won't make you read more about community this week!

I will say, as I did last week, that I can't say enough about Fractional People People!

As this newsletter goes out, I'll be in Chicago getting ready to dive into learn more about my business with other consultants, fractional HR leaders, coaches and more!

In Chicago? Reach out and let me know! I'll be there for a couple of days, and have a few times I can grab a coffee.

COFFEE

I'm a huge fan of Illy coffee. And also a huge fan of last minute trips, the ocean, and spending time with my husband Dave.

Last week I got to combine all of those things when we decided to go on a last-minute glorious three-night cruise on the Disney Wish. We relaxed, swam in the ocean, found a perfect little coffee shop in Nassau, skipped all the dinners in favor of tacos one night, and dinner in the lounge the others. We skipped the shows and did some trivia, crafts and relaxed instead. After a very long, tough summer, it was perfect. And I can't wait to do it again.

(This coffee pic is overlooking Nassau.)

I work hard. I love my clients and the work that I get to do. And I also love getting away from it all on regular short trips like this one!

Have a great week ahead!

ETC....

I'm changing this section up again!

This time, it's advice that no one asked for, but I am going to give anyway.

I had a couple of conversations with clients this week that got me thinking about this advice that I've given throughout my career, and every time I speak in front of groups of CEOs and senior leaders.

And you may not like to hear this. But you may need to.

If you have a non-performing, an under-performing or "problem" employee. And you are that person's leader. What's the first thing you should do?

Look in the mirror.

As the leader, did you give that person everything that they needed to succeed? Did they have proper training? Did they have clear expectations from day one? Did you give them regular feedback along the way, or did you wait until their annual review to tell them they weren't meeting standards?

Did they have the resources they needed to do their job well? The right tools, the right access, the right support from their teammates?

And here's the hard one: Did you actually lead them?

I've seen this a lot. Leaders who hire someone, point them in a general direction, and then get frustrated when that person doesn't read their mind or magically figure out the unspoken rules of success in the organization. (And I've been that leader myself, unfortunately!)

Not every performance issue is a leader's fault. Sometimes you have the wrong person in the wrong role, or someone who simply isn't willing to do the work. But before you start that difficult conversation or begin documenting performance problems, you owe it to that person - and to yourself - to honestly assess your role in their struggles.

Most people want to succeed. Most people want to do good work. And when they're not, there's usually a gap somewhere in what they've been given to work with.

So before you label someone a "problem employee," ask yourself: What problems did I create or fail to solve as their leader?

Good leadership means taking responsibility for the part you can control. And that's always going to be how you lead.

Want to chat more about your HR challenges? Want to submit a question that's on your mind? Click the button below!

Until next time....... thanks for reading!

One last thing: Distribution and manufacturing leaders received another resource this week - and this one was brand new. Want on that list? Let me know!

Tracie

My Partner Spotlight

High performing teams start with better reviews.

WorkStory makes the review process easy - and while maybe not fun, much more human - through using AI.

I'm thrilled to continue to partner with WorkStory! Click on their logo to find out more, and watch my LinkedIn for more information on our upcoming webinar, where I'll be sharing the virtual stage with founder Matt Meadows, and my good friend Michelle Strasburger!

AND - stay tuned for my upcoming history of performance management, in partnership with WorkStory!

www.traciesponenberg.com
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Work. Community. Coffee

For HR pros, CEOs, and anyone interested in viewing the world of work through my lens - a career-long HR leader focusing on Distribution, Manufacturing and other Frontline companies. If you are interested in diving into actionable insights and stories that inspire organizational change and foster a thriving workplace culture, you are in the right place. Oh, and there will be some coffee too!

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